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TripAdvisor for Business by Automated Contacts

TripAdvisor

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Automated Contacts specializes in all the services provided by TripAdvisor.  Reputation management is not an option anymore it is a necessity. But there is more than reputation management. The reality is TripAdvisor is one of the largest and most reputable travel sites on the planet. It now represents the top referral site on most hotels or property websites. The traffic it generates is enormous.  The business it can create is equally as large but it takes a strategy and a plan.

TripAdvisor Review Express - Automated ContactsWe have developed the tasks in our software to follow a very strategic plan plan. The strategy is fairly straight forward and if followed it will insure that your property will list in the top spots in the ranking of TripAdvisor.  We have been involved with properties that held the number one spot for more than a year, we have seen the effects of a property not doing the right things.

Automated Contacts has been certified as a certified IBE (Internet booking engine) for TripAdvisor. TripConnect sends travelers who are ready to book straight from TripAdvisor to your website’s booking page hosted with Automated Contacts.  Click here to learn more about TripAdvisor TripConnect.

Online Hotel Reviews - Automated Contacts

How travelers use reviews

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Online hotel reviews have a major impact on those looking for a place to stay: Consumers trust online recommendations almost as if they came from friends, and popular websites such as Booking.com, TripAdvisor and Expedia garner between 25 and 40 million visitors each month.

We decided to conduct a survey to find out exactly how and why travelers use online reviews, and what aspect of these reviews they find most convincing when booking a hotel. We collected about 385 unique responses to each of five questions, giving us a total of 2,697 respondents.

Read the complete story here

This article came from Software Advice, a free resource for hotel management software and reviews.

TripConnect - Automated Contacts

My comments about TripAdvisor TripConnect

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TripConnect - Automated ContactsA conversation was started in a Linked In Group about TripConnect (https://lnkd.in/dAQaXpj).  I would like to share my comments in this conversation.

First off I say TripConnect is great! The TripConnect has shown to be greatly successful for the hotels that are on our software solution connected to TripConnect. But the hotel is still handicapped as they don’t get the daily reports an OTA gets from TripAdvisor to be a fair. So if there are a number of OTA’s on a hotel TA listing page along with the “Official Site”, the hotel has to login into the TA management center almost daily to verify the position bid and it takes a day for any changes to become effective. The video shows that the hotel as the only available option which is not realistic unless the hotel is limiting inventory to the OTA’s?!? My other issue is the “Official Site”, does the average consumer know who this is?

I own a software company that offers property management that interfaces with TripConnect, Automated Contacts, and I manage 4 boutique hotels in Mexico, Condo Hotels Playa del Carmen. I can answer questions about our experiences with TripConnect as it relates to my hotels. The top spot ROI is lower than being in the 2nd or 3rd position. The price difference between 1 as compared to 2nd/3rd is significant, managing this position is very difficult from the hotel owner perspective, its a daily task for my staff. Are smaller budgets at a disadvantage, absolutely as the hotel has no control of the timing or distribution options in the TripAdvisor management center. Use the budget per day option, your day starts and you burn the clicks early. Use the monthly cap option and this could cost more than expected. Have we benefited? Yes, it is a viable reservation stream for our hotels in an attempt to lower OTA reservations or Search Engine PPC budget.

Automated Contacts is now a TripAdvisor IBE partner

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Automated Contacts and TripAdvisorStarting in Q4 2013, TripConnect will empower you to add a link to your TripAdvisor profile featuring your rates and availability — and sending travelers directly to your online reservations center. Your TripConnect link will appear alongside links from Online Travel Agents, giving you an incredible opportunity to generate incremental revenue and maximize direct bookings.

For information on how this can help your hotel or property management company, click here.

We are now a certified IBE for TripAdvisor.  Here is some infomation regarding an IBE.

What is an Internet Booking Engine?
An Internet Booking Engine (IBE) is software that helps you support bookings made online directly on your property’s website.
How does an IBE work?
An IBE is installed on the reservations page of your property’s website, where it enables your customers to book with you directly online. When customers enter their travel preferences (travel dates, number of guests), the IBE contacts either your Central Reservation System or Property Management System and receives rates and availability, which are then displayed to customers on your reservations page.