Successful Playa del Carmen Hotel Marketing requires a dedicated team of marketing professionals working on all areas of digital marketing. Reputation management of comments on Tripadvisor and Facebook continues to be very important but Google Reviews and management of the Google My Business page is starting to become more important than ever for Playa del Carmen hotel marketing and any businesses hoping to show up on Google search naturally without paying for Google Adwords.
A checklist for a successful Hotel Marketing manager might look something like this, listed in order of importance:
- A Google friendly, mobile friendly website
- Google My Business Page
- Youtube Videos/Drone videos of property or business
- A good Reputation Manager for Tripadvisor, Google, Facebook Reviews
Most Playa del Carmen hotels and other businesses have a website. A bad one. One that does not show up on Google Search because it lacks good written content and only has photos or does not have easy to access info. about the hotel, business or property. A website with compelling ad copy and engaging Youtube videos could be a moneymaker that brings you sales leads and even online sales instead of just a token website with a few photos and your logo.
The Google My Business Page is a must, of course, and will get you on google maps. But nowadays it requires reputation management and many people don’t know it can be used to enhance your search engine visibility by actively using the new Post Feature. This is similar to other social media posting like Facebook or Twitter only much better because it is Google.
Reputation Management for online reviews and comments is something that should be handled by a professional writer. Sadly, many businesses will cut corners and just use reception staff to respond to Reviews instead of a professional who can respond in an intelligent way or even have some reviews removed.
Contact Us today to find out more about any of our digital marketing services for your Playa Del Carmen business.
There are a lot of website designers in Playa Del Carmen now in 2017. The problem is that most of them know very little or nothing about SEO or digital marketing tactics that are effective. This is of great importance to new websites that want to be found naturally on Google search and other search engines. Advertising with an Adwords Campaign on Google is the other option to get you on page 1 but it can get expensive and it’s also complicated. At Automated Contacts we are Google Experts and you can count on an Adwords campaign done right. This will be a great option for many businesses that want to get a jumpstart and get found quickly by customers.
However, the plan for the team at Automated Contacts is to build a strong digital profile for your brand or company with quality content creation, social media and a damn spiffy looking website with strong CTA (call to action) buttons and well written sales copy that will get conversions. Conversions, by the way, is people contacting you by email or phone to ask you about your product or service or maybe even buying it online using paypal or merchant software.
Content Is King.
Content. Accurate, high quality information about your service or product is our specialty and Automated Contacts partners with the Content Commander for the well written ad copy and original pages, blog posts, and sales headlines that will get you noticed. I see so many people who fail by hiring someone on Fiverr or using some other low budget writer or designer who does not have mastery of the English language to write the content for their website, blog posts and digital marketing in Playa Del Carmen.
This could be a big mistake since inexperienced designers and marketers often get websites penalized and demoted by Google for Keyword Stuffing, Plagarism, duplicate content, using unnatural backlinks, and other Blackhat SEO techniques. You see, Google has gotten so advanced that they have algorithms to detect the quality of your content and backlinks. This is why you absolutely need to have a digital marketing campaign that includes high quality written content and Youtube videos.
Contact Us today and take a look at our work and you will see why we are not the cheapest but we are the best website designers in Playa Del Carmen.
After a dismal reporting of Q2 for TripAdvisor it has the research team out speaking with hotels asking for more attractive solutions. The conversation covers many topics and includes suggestions for all of the current solutions in place.
The introduction of online travel agencies into the hotel TripAdvisor pages was a turning point in the relationship between TripAdvisor and hotels. TripAdvisor sees this opportunity and hotels cringe as this was a primary stream of direct reservations taken from the TripAdvisor website directed to their own site for internal bookings is now gone. Hotels are seeing a huge drop of traffic from TripAdvisor as they change the style of the pages to keep them on their website and entice people to not only do reviews, but to also book hotel stays, tours and more.
One recommendation we provided was the addition of online chat to the TripAdvisor page and let the hotel staff manage this traffic. This is truly a win win for both TripAdvisor and hotels. The hotel staff can log into a online chat portal and handle all the chat inquires on their TripAdvisor hotel page. Of course TripAdvisor has concerns that the potential guest is not being handled correctly but that can be easily monitored by an end of chat review. The question now is how much will the hotels pay to subscribe to the online chat service?
A combined 40+ years experience developing and deploying commercial solutions.
Playa del Carmen, Mexico | Coral Springs, Florida