Playa del Carmen Hotel Marketing

Successful Playa del Carmen Hotel Marketing requires a dedicated team of marketing professionals working on all areas of digital marketing. Reputation management of comments on Tripadvisor and Facebook continues to be very important but Google Reviews and management of the Google My Business page is starting to become more important than ever for Playa del Carmen hotel marketing and any businesses hoping to show up on Google search naturally without paying for Google Adwords.

A checklist for a successful Hotel Marketing manager might look something like this, listed in order of importance:

  • A Google friendly, mobile friendly website
  • Google My Business Page
  • Youtube Videos/Drone videos of property or business
  • A good Reputation Manager for Tripadvisor, Google, Facebook Reviews

Most Playa del Carmen hotels and other businesses have a website. A bad one. One that does not show up on Google Search because it lacks good written content and only has photos or does not have easy to access info. about the hotel, business or property. A website with compelling ad copy and engaging Youtube videos could be a moneymaker that brings you sales leads and even online sales instead of just a token website with a few photos and your logo.

The Google My Business Page is a must, of course, and will get you on google maps. But nowadays it requires reputation management and many people don’t know it can be used to enhance your search engine visibility by actively using the new Post Feature. This is similar to other social media posting like Facebook or Twitter only much better because it is Google.

Reputation Management  for online reviews and comments is something that should be handled by a professional writer. Sadly, many businesses will cut corners and just use reception staff to respond to Reviews instead of a professional who can respond in an intelligent way or even have some reviews removed.

Contact Us today to find out more about any of our digital marketing services for your Playa Del Carmen business.


TripAdvisor solution

After a dismal reporting of Q2 for TripAdvisor it has the research team out speaking with hotels asking for more attractive solutions.  The conversation covers many topics and includes suggestions for all of the current solutions in place.

The introduction of online travel agencies into the hotel TripAdvisor pages was a turning point in the relationship between TripAdvisor and hotels. TripAdvisor sees this opportunity and hotels cringe as this was a primary stream of direct reservations taken from the TripAdvisor website directed to their own site for internal bookings is now gone. Hotels are seeing a huge drop of traffic from TripAdvisor as they change the style of the pages to keep them on their website and entice people to not only do reviews, but to also book hotel stays, tours and more.

One recommendation we provided was the addition of online chat to the TripAdvisor page and let the hotel staff manage this traffic.  This is truly a win win for both TripAdvisor and hotels.  The hotel staff can log into a online chat portal and handle all the chat inquires on their TripAdvisor hotel page.  Of course TripAdvisor has concerns that the potential guest is not being handled correctly but that can be easily monitored by an end of chat review.  The question now is how much will the hotels pay to subscribe to the online chat service?

top 10 wedding hotels by TripAdvisor

TripAdvisor integrity fail

We have always been TripAdvisor advocates but it seems that TripAdvisor is spiraling out of control. We recently found a glaring content mistake. On the TripAdvisor Owner page ( there is a testimonial. The testimonial content comes from a TripAdvisor insights video  and the thumbnail picture represents the property El Taj Condo Hotel, where as the name and location displayed in the testimonial is completely wrong.  The testimonial was not done by Dario and Ambra in Naples, Italy but from Kenneth Schmidt in Playa del Carmen Mexico.

TripAdvisor Fail

We also found that if you do a internet search on “top wedding hotels in [any city]” TripAdvisor now has many links to pages that will list the top wedding hotels for the city you typed in.  When we inquired to TripAdvisor about this new listing, the answer was that the search engine optimization department are creating these pages based on review content.  In all fairness they mentioned that there is possible some other criteria that goes into the page.

When TripAdvisor started they were simply a travel review site.  Over the years they saw opportunities to get into the reservation business and now have added all the online travel agencies, constantly inventing ways to get people to book on TripAdvisor with less focus on their core business, reviews.

In reality there is not allot of integrity in the actual reviews since there is no real verification of the stays, the content on the pages can now be questioned by this glaring testimonial fail and now TripAdvisor is creating pages on reviews with keywords.


Want bad reviews? Turn away a booked guest

The strategy of Automated Contacts is to advise our clients that happy and satisfied guests leave great reviews on TripAdvisor. Some of our clients like to push the limit to maximize revenue by overbooking. To over come the impact of a negative review, Taylor Short from Software Advice, a hotel reservation research firm, recently posted a great article on strategies for satisfying a turned away or “walk” guest.