We have always been TripAdvisor advocates but it seems that TripAdvisor is spiraling out of control. We recently found a glaring content mistake. On the TripAdvisor Owner page (https://www.tripadvisor.com/Owners) there is a testimonial. The testimonial content comes from a TripAdvisor insights video and the thumbnail picture represents the property El Taj Condo Hotel, where as the name and location displayed in the testimonial is completely wrong. The testimonial was not done by Dario and Ambra in Naples, Italy but from Kenneth Schmidt in Playa del Carmen Mexico.
We also found that if you do a internet search on “top wedding hotels in [any city]” TripAdvisor now has many links to pages that will list the top wedding hotels for the city you typed in. When we inquired to TripAdvisor about this new listing, the answer was that the search engine optimization department are creating these pages based on review content. In all fairness they mentioned that there is possible some other criteria that goes into the page.
When TripAdvisor started they were simply a travel review site. Over the years they saw opportunities to get into the reservation business and now have added all the online travel agencies, constantly inventing ways to get people to book on TripAdvisor with less focus on their core business, reviews.
In reality there is not allot of integrity in the actual reviews since there is no real verification of the stays, the content on the pages can now be questioned by this glaring testimonial fail and now TripAdvisor is creating pages on reviews with keywords.