Successful Playa del Carmen Hotel Marketing requires a dedicated team of marketing professionals working on all areas of digital marketing. Reputation management of comments on Tripadvisor and Facebook continues to be very important but Google Reviews and management of the Google My Business page is starting to become more important than ever for Playa del Carmen hotel marketing and any businesses hoping to show up on Google search naturally without paying for Google Adwords.
A checklist for a successful Hotel Marketing manager might look something like this, listed in order of importance:
- A Google friendly, mobile friendly website
- Google My Business Page
- Youtube Videos/Drone videos of property or business
- A good Reputation Manager for Tripadvisor, Google, Facebook Reviews
Most Playa del Carmen hotels and other businesses have a website. A bad one. One that does not show up on Google Search because it lacks good written content and only has photos or does not have easy to access info. about the hotel, business or property. A website with compelling ad copy and engaging Youtube videos could be a moneymaker that brings you sales leads and even online sales instead of just a token website with a few photos and your logo.
The Google My Business Page is a must, of course, and will get you on google maps. But nowadays it requires reputation management and many people don’t know it can be used to enhance your search engine visibility by actively using the new Post Feature. This is similar to other social media posting like Facebook or Twitter only much better because it is Google.
Reputation Management for online reviews and comments is something that should be handled by a professional writer. Sadly, many businesses will cut corners and just use reception staff to respond to Reviews instead of a professional who can respond in an intelligent way or even have some reviews removed.
Contact Us today to find out more about any of our digital marketing services for your Playa Del Carmen business.