The website is for a snorkel tour operator in Playa del Carmen. The Snorkel Shop is a WordPress website with incredible imagery and a centralized conversion funnel and online reservation capabilities for this company.
The Snorkel Shop gets a respectable amount of traffic and with Automated Contacts doing the SEO and Google PPC, they are experiencing a number of keywords in the top ranking. An example is the keyword playa del carmen snorkeling. In the picture you will see the results of a Google search, it dominates the main page.