- Tip #4: Simplify page design, always be closing
Websites are sales machines. They are open 7×24 and should always be generating sales. Designers can no longer deliver vanity projects, and websites that are “good looking”. In order to thrive against the competition, your website need to always be closing. We believe the main focus for every website is to gain more business by driving users to book and having a user-friendly online reservations system pays-off.
This means that your website should have a “Book Now” button visible on every page, preferably at the same spot. This simplifies design and ensures consumers know where to go when they are ready to book. In addition, you should promote deals on pages, offer options to contact the hotel, and allows your guests to purchase Gift Certificates. Every page should help consumers get closer to booking a stay at your hotel.
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