Online Hotel Reviews - Automated Contacts

How travelers use reviews

Online hotel reviews have a major impact on those looking for a place to stay: Consumers trust online recommendations almost as if they came from friends, and popular websites such as, TripAdvisor and Expedia garner between 25 and 40 million visitors each month.

We decided to conduct a survey to find out exactly how and why travelers use online reviews, and what aspect of these reviews they find most convincing when booking a hotel. We collected about 385 unique responses to each of five questions, giving us a total of 2,697 respondents.

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This article came from Software Advice, a free resource for hotel management software and reviews.