TripAdvisor Review Express by Automated ContactsOver 80% of accommodations worldwide invite guests to submit reviews. 1 Reminder emails are a great way to generate fresh reviews, build ongoing relationships with guests and potentially impact your popularity ranking. Don’t have an email program in place? TripAdvisor’s Review Express, a free tool for sending reminder emails, can help! Here are ten tips for building successful Review Express campaigns:

1. Collect email addresses

Before guests depart, confirm that you have accurate email addresses on record.

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