Press releases. PR is still a mystery to many. How some make it onto TechCrunch and others with equally great products or stories remain unknown. Say the words “PR Metrics” and you’ll get an even more quizzical face in response.
Some question the value of PR for their business and well, PR metrics are what demonstrate the need and the effectiveness for tactics such as earned media, influencer relations, content marketing and good old fashioned press mentions. We’re firm believers in the power of PR to make big things happen – no matter how small the company or the size of the budget.