Everyone loves mobile. For years now, mobile has been the up-and-comer for on-the-go reading and searching. While all types of devices are used to access the web, 47 to 60 percent of email is read on a mobile device. It’s more important than ever for brands to figure out how to make their emails as mobile-friendly as possible.
Correctly rendering email across a variety of devices and email clients—Gmail looks different than Outlook, different than Hotmail, etc.—can be a difficult process. Ninety seven percent of emails are only opened once, so that means one chance to impress. While creating mobile-friendly emails, it’s important to remember that device does not equal email client. For example, on an iPhone 6, there are several different email client apps and browsers, click here for full story.