The ultimate success of a hotel may depend on the strength of the reservation system, marketing, and other support provided by the hotel brand. Excerpt from the article: The Shifting Sands of Hotel Brand Standards. By Robert E. Braun | Hotel Lawyer Tuesday, 13th September 2011 Read the full article at: http://www.4hoteliers.com/4hots_fshw.php?mwi=6302
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