Website Design Playa del carmen

Website Design Playa Del Carmen

There are a lot of website designers in Playa Del Carmen now in 2017. The problem is that most of them know very little or nothing about SEO or digital marketing tactics that are effective. This is of great importance to new websites that want to be found naturally on Google search and other search engines. Advertising with an Adwords Campaign on Google is the other option to get you on Website Design Playa del carmenpage 1 but it can get expensive and it’s also complicated. At Automated Contacts we are Google Experts and you can count on an Adwords campaign done right. This will be a great option for many businesses that want to get a jumpstart and get found quickly by customers.

However, the plan for the team at Automated Contacts is to build a strong digital profile for your brand or company with quality content creation, social media and a damn spiffy looking website with strong CTA (call to action) buttons and well written sales copy that will get conversions. Conversions, by the way, is people contacting you by email or phone to ask you about your product or service or maybe even buying it online using paypal or merchant software.

Content Is King.

Content. Accurate, high quality information about your service or product is our specialty and Automated Contacts partners with the Content Commander for the well written ad copy and original pages, blog posts, and sales headlines that will get you noticed. I see so many people who fail by  hiring someone on Fiverr or using some other low budget writer or designer who does not have mastery of the English language to write the content for their website,  blog posts and digital marketing in Playa Del Carmen.

This could be a big mistake since inexperienced designers and marketers often get websites penalized and demoted by Google for Keyword Stuffing, Plagarism, duplicate content, using unnatural backlinks, and other Blackhat SEO techniques. You see, Google has gotten so advanced that they have algorithms to detect the quality of your content and backlinks. This is why you absolutely need to have a digital marketing campaign that includes high quality written content and Youtube videos.

Contact Us today and take a look at our work and you will see why we are not the cheapest but we are the best website designers in Playa Del Carmen.

 

wordpress hosting with google-cloud

WordPress Hosting on Google Cloud

We are going to share our experiences as we take on the challenge of moving our WordPress web site hosting from our current provider to the Google Cloud.  We currently host about 25 WordPress separate websites (not multisite) on our Mac server hosted by Macstadium. This solution costs us around $150 a month.

The Google calculators show a single WordPress hosting at around $24 a month.  As you can see that is a much more expensive solution that our current but, that is based on using a 1vCPU & 3.75 GB memory setup, their recommended setup.  There are 2 more lower setups, micro (1 shared 1vCPU & .6 memory) and small (1 shared 1vCPU & 1.7 memory).   We put one of our low traffic websites on the small setup and so far the site has been working just fine. Based on a few weeks of use, it appears that this setup is going to cost more if the range of $14 a month.

We did try putting a WordPress website on the micro selection and the minute we tried to make some site modifications in the WordPress admin panel, plug in maintenance and such, the commuting machine became overloaded and the site would not load, eventually timing out.  We log into the Google Cloud Console and it displays that the VM is being over computed and gives you the ability to upgrade to the next level.  We set the site using the small setup and so far everything is good. We did learn that when you upgrade the commuting machine, it changed our IP address. Once we changed the DNS settings we were back in business.

In another post we will document the steps to start the process.  Going down this path you must have some command line computer abilities.  The WordPress hosting on Google Cloud is Linux and you are using SSH to communicate with the hosting.  You upload files to your home location and then have to copy them into the hosting folders.

online chat on TripAdvisor

TripAdvisor solution

After a dismal reporting of Q2 for TripAdvisor it has the research team out speaking with hotels asking for more attractive solutions.  The conversation covers many topics and includes suggestions for all of the current solutions in place.

The introduction of online travel agencies into the hotel TripAdvisor pages was a turning point in the relationship between TripAdvisor and hotels. TripAdvisor sees this opportunity and hotels cringe as this was a primary stream of direct reservations taken from the TripAdvisor website directed to their own site for internal bookings is now gone. Hotels are seeing a huge drop of traffic from TripAdvisor as they change the style of the pages to keep them on their website and entice people to not only do reviews, but to also book hotel stays, tours and more.

One recommendation we provided was the addition of online chat to the TripAdvisor page and let the hotel staff manage this traffic.  This is truly a win win for both TripAdvisor and hotels.  The hotel staff can log into a online chat portal and handle all the chat inquires on their TripAdvisor hotel page.  Of course TripAdvisor has concerns that the potential guest is not being handled correctly but that can be easily monitored by an end of chat review.  The question now is how much will the hotels pay to subscribe to the online chat service?

top 10 wedding hotels by TripAdvisor

TripAdvisor integrity fail

We have always been TripAdvisor advocates but it seems that TripAdvisor is spiraling out of control. We recently found a glaring content mistake. On the TripAdvisor Owner page (https://www.tripadvisor.com/Owners) there is a testimonial. The testimonial content comes from a TripAdvisor insights video  and the thumbnail picture represents the property El Taj Condo Hotel, where as the name and location displayed in the testimonial is completely wrong.  The testimonial was not done by Dario and Ambra in Naples, Italy but from Kenneth Schmidt in Playa del Carmen Mexico.

TripAdvisor Fail

We also found that if you do a internet search on “top wedding hotels in [any city]” TripAdvisor now has many links to pages that will list the top wedding hotels for the city you typed in.  When we inquired to TripAdvisor about this new listing, the answer was that the search engine optimization department are creating these pages based on review content.  In all fairness they mentioned that there is possible some other criteria that goes into the page.

When TripAdvisor started they were simply a travel review site.  Over the years they saw opportunities to get into the reservation business and now have added all the online travel agencies, constantly inventing ways to get people to book on TripAdvisor with less focus on their core business, reviews.

In reality there is not allot of integrity in the actual reviews since there is no real verification of the stays, the content on the pages can now be questioned by this glaring testimonial fail and now TripAdvisor is creating pages on reviews with keywords.